We produce natural cosmetics for wellness according to the highest Tuscany’s manufacturing tradition
To give daily experience of self-care and well-being in the Tuscan way, one of the best places in the world where you can decide to live.
To share, through the use of our products, the immense artistic, cultural, natural, gastronomic and manufacturing heritage left as a dowry by our enlightened predecessors.
"Idea Toscana isn’t only an idea, it's our life."
We are the ambassadors of Tuscan qualitative excellence in the world and perseverance to perfection is an integral part of our DNA.
Knowledge and flavors, perfumes and colors, enchanting landscapes and excellent quality of life, these are the values instilled by our products.
Natural Active Ingredients:
The effectiveness of natural active ingredients
In nature, plants represent the main "producers" of active ingredients as they are the only ones that provide living things with organic substance and oxygen, using only the sun, water and minerals present in the soil.
In our natural products you can find active ingredients with emollient and soothing properties, toning, antioxidant elasticizing
Certificazione Bio-organic: Organic cosmetic
Certification and control Body of organic productions and other no food sections.Quality products, respectful of healththat ensure the return to authentic and effective cosmetics
STANDARD FOR ORGANIC COSMETICS “BIO-ORGANIC” This standard requires that 95% of the ingredients are "natural" and "of natural origin". The total amount of "natural" ingredients should be certified organic according to “Reg. CE 834/2007, NOP, JAS, IFOAM standards”, etc. Under derogation, 5% of such "natural" ingredients can be not certified organic.
"Natural" ingredients are substances obtained from natural raw materials such as vegetal products or products from wild harvesting, products of animal origin like milk, honey, etc. and minerals processed only through physical methods (drying, extraction, filtration, etc.).
Ingredients "of natural origin"are substances obtained from natural raw materials, like indicated above, that can be processed through physical processes but also through some allowed chemical processes.
PGI Protected Geographical Indication
The excellence of the agro-food productionis the result of a perfect combination of human and environmental factors of a given territory
Whoever produces PGI has to follow the selective production’s rules established by the regulation of production. The observance of these regulations is guaranteed bya specific control organism. Control’s organisms authorized by Control’s organisms authorized by the Ministry:
- *Biocert Italy: Control and Certification organism.
- I.C.E.A.: Ethical and Environmental Certification Institute
- CCPB Srl: Control and Certification Organism.
- Suolo e Salute: Territory and health – Control and Certification Association.
All the Idea Toscana products are MADE IN TUSCANY
“Made in Tuscany” is a collective trademark encompassing companies which proudly guarantee to carry out their activities in Tuscany.
The mission is to protect and promote the many quality products which are still envied worldwide, rather than fakes which subtly try to pass as Tuscan products
The trademark is registered to the "Ministero dello Sviluppo Enomonico" and obtained the patronage of the "Regione Toscana"
Tutti i prodotti Idea Toscana sono MADE IN TUSCANY
"Made in Tuscany" è un marchio collettivo che raccoglie le aziende che possono vantare e garantire di svolgere le loro attività in Toscana.
La mission del marchio è tutelare e promuovere i prodotti di eccellenza Toscana che il mondo ancora ci invidia contro quelli contraffatti.
Il marchio è registrato presso il "Ministero dello Sviluppo Enomonico" ed ha ottenuto il Patrocinio della Regione Toscana.