Tuscanyidea s.r.l. was established in 2002, with the intention to produce and commercialize fine Natural and Organic cosmetic products for personal use, gifts, as well as decorative accessories for the home. The idea was to combine the pictorial, architectural and literary beauty of Tuscany with the work of the craft and artisan producers which in this Area, more than in others, has been able to draw from on the enormous artistic and cultural heritage left by our predecessors.

Each phase of the production process is carried out with craftsmanship and with attention to the smallest details.... The inventive way with which Tuscan companies produce goods is still unique within the manufacturing panorama where everything is under the effect of globalization. The style, the refinement, the extreme care devoted to every production phase of the artefact are born from the attention to details and to the finishing touches that each operator of the most different goods sectors has in his own DNA.

The olive tree, the cypress and the vine are the most common plants in the Tuscan landscape. Together with the peasant houses and the hills they contribute to the creation of a union, which is unique in the entire world, between human beings and nature.Particularly the olive tree and the vine, thanks to the richness of their fruits and to the millennial work of mankind, represent the bases of the Tuscan rural economy, thus creating an exceptional balance between what is created by man and what is natural.

Since time immemorial, in Tuscany, once the vintage is over, the long ladders are prepared in order to manually collect (“Brucare”) the olives, which are then put down with care in proper wicker baskets and carried to the oil-press in a few hours’ time. Here, using exclusively mechanical and never chemical systems (“Spremitura”), the good Organic TOSCANO PGI Extra Virgin Olive Oil originates, with its green colour and the gold-yellow reflection, its unmistakable fruited taste and its typical aromas of artichoke, fennel, “rucoletta” and green leaf. ... This precious low acidity olive oil is rich in polyunsaturated and monounsaturated fats, which are useful and easily digestible for the human metabolism.
Moreover it’s rich in polyphenols and vitamin E that, thanks to their antioxidant action, can oppose in an effective manner the harmful effects of the free radicals, which are mainly responsible for the cellular and skin ageing. The use of olive oil dates back to the beginning of time and it wasn’t only used for nutrition but especially for cosmetic purposes. From the ancient Egyptians to the Greeks, from the Etruscans to the Romans up to the capable Florentine business-men who already supplied oil in the fourteenth-century to the first soap-works and to the apothecary workshops, the exclusively Mediterranean tradition of the use of olive oil in the cosmetic sector has been passed down until the present day and since then it’s considered a synonym of guarantee and quality. Tuscanyidea, heir to the best Italian cosmetic tradition, wanted to pay tribute to its territory through the use of this noble and ancient friend of human beings, the olive oil, in an entire product line for hygiene and body care in order to allow people from all countries in the world to benefit every day from this real Treasure that nature has offered us.

The exclusive use of the denomination «Organic TOSCANO PGI Extra Virgin Olive Oil» totally guarantees the genuineness and the only Tuscan origin of this precious raw material which is submitted to strict and impartial controls according to the quite known Regulation which was strongly wanted from the producers for the protection of their work and for the safety of the consumer. According to this Regulation the denomination «Organic Toscano Extra Virgin Olive Oil» becomes a Protected Geographical Indication (P.G.I.) in conformity with the definition given in the Art. 44 of the Regulation of the European Community n° 1151/2012. Our certifications

The other cosmetic companies, our "competitors" use various types of vegetable oils and among them also the one of olive. The selected and used oils are often refined, manipulated products modified on a chemical-physical level in order to improve scent, transparency, stability.

In this way some of the properties of the native oils get often lost, by refining and purification, the vegetable oils can be depauperated of functional and beneficent components for the skin.

The formulations of the Prima Spremitura line respect the Production Regulation imposed by the Consortium for the protection of the Toscano PGI Extra Virgin Olive Oil: the selected natural raw material, Organic Toscano PGI Extra Virgin Olive Oil, isn't modified in no way....

It is used in the same manner as it arrives from the oil-press after the correct control and certification, added cold and raw on the formulations directly from the original packing (5 litre tin cans) at the end of the production process after having cooled down to room temperature the prepared formulations, just how it is required by the Regulation.

Applying this procedure, all the benefits of this precious active ingredient are transmitted on the skin in order to enrich, to moisten and to nourish it, creating natural beauty products.

The dosage of the Organic Toscano PGI Extra Virgin Olive Oilis according to the typology and the functionality of the cosmetic formulation in order to not leave any residuum of greasiness.
Considering especially that the used oil is a native oil, extremely rich with precious active ingredients for the skin compared to other vegetable oils used in cosmetic products.

For this reason the dosages of the oil in the cosmetic formulations don't necessarily have to be high: the used raw material is in fact of high quality and functional efficacy.

that do not contain SLS/SLES, PARABENS, SILICON, MINERAL OIL, ISOTHIAZOLINONS, ARTIFICIAL COLOURS AND FRAGRANCES."

All our products are Dermatological and Microbiologically tested, exclusively made with detergents of vegetable origin and with essential oils. (Allergens of vegetable origin). ...

Products with ORGANIC TOSCANO PGI EXTRA VIRGIN OLIVE OIL in no manner manipulated or modified as per the standard set by the Ministry of Agriculture.

• The organic cosmetics products are made only with natural ingredients from natural sources;
...
• 95% of raw natural ingredients are certified as organic;
• No OGM genetically-modified ingredients have been used;
• The scent is certified 100% natural;
• Made with Organic Toscano PGI Extra Virgin Olive Oil from Organic Farming.

• Vegetalble oils and extracts
...
• Vegetalble oils and extracts
• Vegetalble oils and extracts
• nature-identical preservatives
• with organic “Toscano PGI”extravirgin olive oil from organic farming.